DataDeletion

ICON GAMES Privacy Policy

Last Updated:08 May 2025

 

1.Introduction

ICON GAMES PTE. LTD. ( our Google Developer name is "ICONGAMES"), together with its affiliated entities including partner organizations, parent companies, subsidiaries, licensing parties, and business associates (collectively "the Company," "we," or "us"), creates, distributes, promotes, and monetizes gaming products across multiple platforms, particularly mobile devices ("Applications"). These Applications deliver interactive entertainment experiences and social gaming services, including in-app purchasing capabilities.

As the primary entity establishing both the objectives and means of processing users' personal information described in this Privacy Policy, ICON GAMES PTE. LTD. fulfills the role of "data controller" under applicable data protection regulations.

2.Guidance

We strongly recommend carefully reviewing this Privacy Policy to gain full clarity on our approach to processing your personal data.

This document outlines the Companys data processing procedures, including:

(1)Categories of personal information we collect

(2)Purposes for which it is used

(3)Security measures implemented to safeguard it

(4)Choices available to manage your data preferences

This policy applies universally to all users of our Services and governs personal information obtained via our gaming platforms, applications, and related interactions.

3. Information We Collect From You

We collect personal data through three primary channels:

(1)Direct submissions from you

(2)Automated collection during your use of our Services

(3)Third-party sources​​

The scope of data collection varies based on:

(1)Specific Services used

(2)Third-party partnerships

(3)Your configured privacy settings

Directly Provided Information​​

We obtain personal details when you voluntarily provide them through:

(1)Social media engagements

(2)Survey responses

(3)Customer support communications

(4)Contest entries or promotional activities

(5)Mandatory fields for service access (e.g., purchase transactions, account creation)

Automatically Collected Information

We gather device-related data through automated tracking technologies when you interact with our Services, including:

(1)System-generated usage metrics

(2)Behavioral analytics

(3)Technical identifiers (detailed in our "Mobile Identifiers, Cookies, and Additional Tracking Mechanisms" section)

Third-Party Sourced Information​​

We supplement our records with data acquired from external partners such as:

(1)Co-branding/Joint Marketing Partners: Collaborative campaign data

(2)Service Providers: Third-collected analytics (e.g., advertising preferences from ad-tracking vendors)

(3)Public Records: Legally accessible government databases/open-source platforms

The appended table details categories of personal information we compile through these methods and subsequently integrate into our systems.

Description of Personal Information Source:

(1)   Name and contact information: This includes your first and last name, username or alias, along with contact details like email address, postal address, and phone number. These information ususally comes from third parties.

(2)   Payment information: Information related to financial transactions, such as card numbers, financial account details, and other payment information, is collected when making purchases or financial transactions. These information ususally comes directly from you.

(3)   Purchase information: Details regarding purchases made on our Sites and in our apps, including order ID and order amount, are collected. These information ususally comes from automatic collection

(4)   Content and files: This encompasses photos, screenshots of gameplay or in-game content, documents, or other files uploaded to our services, provided during interactions with our Applications, or shared on social media. Email communications and other messages are also collected and retained. These information ususally comes from third parties and directly from you.

(5)   Geolocation data:This including the location detail you provided to the third party that we collabrate, such as livechat. These information usually comes from third parties.

(6)   Identifiers and device information: Automatically collected data includes Internet Protocol (IP) address, device identifiers (such as MAC address, advertising IDs like IDFA, IMEI, MAID, and other unique identifiers), device type, operating system, browser, and other software details. Storage information, network provider, battery status, and configuration are also included.These information usually comes from automatic collection.

(7)   Usage data: Activity logs or item logs, Game battle information and login data on our Sites, apps, and connected products, including details such as the URL of the referring website, viewed pages, duration of page visits, access times, and other usage-related information are collected. Additionally, data about activities on third-party sites and services is collected.These information ususally comes from third parties and automatic collection.

(8)   Inferences: New information is inferred from collected data, either through automated means to determine likely preferences or characteristics, inferences based on survey responses, or inferences received from third-party advertisers. For example, general geographic location may be inferred based on IP address.These information ususally comes from third parties, automatic collection and directly from you.

Categories of Excluded and Collected Sensitive Data:

GDPR Special Categories: We do not process special categories of personal data as defined under the EU General Data Protection Regulation (GDPR), including but not limited to:

(1)Health or medical information

(2)Racial or ethnic origin

(3)Sexual orientation

U.S. State Law Sensitive Information: In compliance with certain U.S. state privacy laws, we acknowledge that "sensitive personal information" may include message content transmitted through our Services, however you may decline this transmission by acting your rights as in this privacy policy.

User Control and Consequences:

Opt-Out Rights:

You may decline to provide personal data voluntarily.

Use browser settings or device OS controls (e.g., ad ID reset, cookie blockers) to restrict automated data collection.

Service Limitations:
Withholding required data or disabling collection mechanisms may impair functionality or restrict access to specific Service features.

4.Tracking Technologies: Mobile Identifiers, Cookies, and Additional Mechanisms

We deploy various tracking tools collectively termed "Cookies", including but not limited to:

(1)Browser-based technologies: Standard cookies, Flash cookies, and web beacons (transparent GIFs)

(2)Mobile identifiers: Analytics/Advertising IDs (e.g., Apple IDFA, Google Advertising ID)

(3)System diagnostics: Server log analytics and behavioral tracking technologies

(4)Emerging tools: Any future-developed tracking methods

These technologies enable:

(1)Service functionality: Core operational requirements

(2)Experience optimization: Performance and interface improvements

(3)Data aggregation: Collection of usage patterns, device identifiers (e.g., IP address, device model), and interaction metrics.

Mobile Analytics/Advertising IDs

Mobile operating systems (iOS, Android) generate persistent identifiers that function analogously to browser cookies. These IDs allow:

(1)Cross-app tracking: Behavioral analysis across service usage sessions.

(2)Ad targeting: Personalized advertising based on user activity

Our applications incorporate software modules that permit authorized third-party analytics providers and advertising networks to access these mobile IDs forservice-related purposes.

 

 

5.Integrated Third-Party SDKs

 

To enhance user experience, we integrate the following SDKs into our products. Below are details with corresponding privacy policies:

(1) Facebook SDK

​​Privacy Policy:

https://www.facebook.com/privacy/policy
​​Purpose: Enables Facebook login functionality in select games.

​​Data Shared with Facebook:

*Content you post/share through our games

*Actions performed within our games

*Device information (model, OS, etc.)

*Selected in-game language settings

Data Management:Manage permissions via Facebooks controls:
https://www.facebook.com/help/1727608884153160/app-visibility-and-privacy

 

(2) Bugly SDK​​

PrivacyPolicy:

https://privacy.qq.com/document/preview/fc748b3d96224fdb825ea79e132c1a56

​​Purpose: Optimizes app stability and crash diagnostics.

​​Collected Data (Mandatory):

*Device Model​​

Purpose: Diagnose crash causes related to hardware

Treatment: Encrypted transmission

*Device Brand​​

Purpose: Identify brand-specific stability issues

Treatment: Encrypted transmission

*Android Version​​

Purpose: Detect OS-related crashes

Treatment: Encrypted transmission

*Android API Level​​

Purpose: Troubleshoot API compatibility issues

Treatment: Encrypted transmission

*Vendor System Version​​

Purpose: Analyze manufacturer OS customization impacts

Treatment: Encrypted transmission

*CPU Architecture​​

Purpose: Detect processor-related instability

Treatment: Encrypted transmission

*Root Status​​

Purpose: Identify crashes caused by rooted devices

Treatment: Encrypted transmission

*Storage Metrics:Disk/SD card/memory space usage

Purpose: Diagnose low-storage crashes

Treatment: Encrypted transmission

*Network Type​​

Purpose: Assess connectivity-related crashes

Treatment: Encrypted transmission

*Running Processes​​

Purpose: Monitor app ANR (Application Not Responding) states

Treatment: Read temporarily, not stored/uploaded

*Data Management​​:
Contact our Data Protection Officer (DPO) or Bugly directly.

 

(3) LiveChat SDK​​

​​Privacy Policy:

https://www.livechat.com/legal/privacy-policy/

​​Purpose: Enhances in-app chat functionality.

​​Collected Data:

*Identifiers​​

Name, email, address, phone number, IP, username

*Commercial Data​​

Purchase history, payment details, support tickets

*Usage Analytics​​

Chat logs, visited pages, referral URLs, interaction timestamps

*Device & Location​​

OS, browser, IP, country, mobile network details

*Shared Content​​

Messages, survey responses, social media posts

*Behavioral Profiles​​

Inferred interests, preferences, demographics

 

6.Processing of Your Personal Information

 

We process the personal information we collect for the purposes described in this Privacy Policy or as disclosed to you at the time of collection. For users in the EU and UK, we rely on the following legal bases for processing, depending on the specific purpose:

Legal Bases for Processing:

Contractual Necessity: When we need to process your data to fulfill our contractual obligations to you.

Consent: When we obtain your explicit permission for specific processing activities.

Legitimate Interests: When processing is necessary for our business operations while respecting your rights.

Legal Compliance: When required by applicable laws or regulations.

Detailed Processing Purposes and Corresponding Legal Bases:​​

(1)Service Delivery and Optimization:
We process your name, contact details, payment information, device identifiers, geolocation data, usage statistics, and communication content (considered sensitive under CCPA) to provide and improve our services. This processing is based on contractual necessity for core services, legitimate interests for service improvements, and consent for inferred data.

(2)Virtual Goods Transactions​​
When you purchase virtual items, we process your name, contact details, payment information, transaction details, device identifiers and geolocation data under contractual necessity to complete your transactions.

(3)Security and Fraud Prevention​​
We process account details, usage patterns, device information and communications to maintain service security and prevent fraud. This processing is based on our legitimate interests in protecting our business and users, as well as legal obligations where applicable.

(4)Legal Rights Protection​​
We may process contact information, transaction records, device data and communications to protect our legal rights, based on legitimate interests for legal defense and legal obligations when required.

(5)Regulatory Compliance​​
We process all relevant personal data as necessary to comply with applicable laws and regulations, based on legal obligation.

(6)Business Operations​​
For internal operations like billing, accounting and analytics, we process billing records, account information and internal analytics data under contractual necessity and legitimate interests.

(7)Product Development​​
We process usage data, preferences and feedback for research and development purposes, based on legitimate interests for innovation and consent where required for inferred data.

(8)Service Personalization​​
To tailor our services to your preferences, we process account details, usage history and preferences based on consent or legitimate interests for service enhancement.

(9)Customer Support​​
When providing support, we process contact information, transaction history and communications under legitimate interests and contractual necessity.

(10)Service Communications​​
We send service messages using account details, device information and preferences, based on legitimate interests or consent where required.

(11)Marketing and Promotions​​
For promotional communications, we process contact details, preferences and usage data based on your consent.

(12)Targeted Advertising​​
We process device information, usage patterns and preferences for advertising purposes based on your consent.

Mandatory Data Requirements:​​
Certain information like purchase details for virtual items or email addresses for login is mandatory for service provision. Without this data, we may be unable to provide certain services or features.

We combine information from different sources to deliver a seamless, consistent and personalized user experience across our Services.

 

7.Disclosure of Your Information

We may share de-identified information (data that cannot reasonably identify an individual) in accordance with applicable laws.

Additionally, we disclose personal information with your consent or as necessary to fulfill transactions and provide requested services. We may also share personal data with third parties for the following business purposes:

Categories of Recipients & Purposes of Disclosure

(1)Publicly Visible Information​​

Certain profile details (e.g., username, profile picture, game level, virtual item count) may be visible to other players.

You can modify your profile name, picture, and other settings.

(2)Third-Party Social Media Platforms​​

If you choose to connect your account, we may share your ​​player ID, profile name, picture, and in-game activity​​ with social media platforms.

(3)Service Providers​​

We engage third-party vendors (e.g., customer support, analytics, hosting, marketing) who process data ​​on our behalf​​ under contractual obligations.

(4)Payment Processors & Financial Institutions​​

Transactional and payment data may be shared with banks, fraud prevention services, and financial analysts for ​​payment processing, fraud detection, and risk assessment​​.

(5)Affiliated Companies​​

We may share data with subsidiaries and related entities to efficiently deliver services and manage business operations.

(6)Corporate Transactions​​

In events like mergers, acquisitions, or asset sales, personal data may be transferred as part of the transaction.

(7)Legal & Regulatory Compliance​​

We may disclose information to comply with laws, court orders, or legal requests, or to protect our rights, users, or the public.

(8)Security & Safety Measures​​

Data may be shared to prevent fraud, cyber threats, or physical harm, enforce policies, or maintain service security.

(9)Analytics & Advertising Partners​​

Third-party analytics and ad networks collect data for performance tracking and targeted advertising​​.

Under California and other U.S. state laws, some disclosures may qualify as a "sale" or "sharing" of personal information.

Third-Party Services Disclaimer​​

Some features may link to external services with independent privacy policies. Any data shared with them is governed by their terms, not ours.

 

8.Your Rights and Choices Regarding Personal Information

We provide you with multiple legally enforceable rights to control how we use your personal data. If you are located in the UK, EEA, or Switzerland, please see the "UK, EEA and Swiss Data Protection Rights" section for additional rights.

1. Access, Correction & Deletion Rights

You may:

Request access to or a copy of your personal information

Request correction of inaccurate data

Request deletion of your personal information

To exercise these rights, email us at developer@icongamesg.com. We may need to verify your identity before processing requests.

Note:Some records (e.g., payment transactions, customer service interactions) may be retained for legal or accounting purposes​​.

Device & App Permissions:​​

To revoke location access or push notifications, adjust settings in your mobile device or app.

2. Marketing & Communication Preferences​​

You can opt out of promotional communications (emails, SMS, calls) by:

Following unsubscribe instructions in messages

Contacting us via the "Contact Us" section

Processing Time:Opt-out requests may take some time to fully implement.

Service-Related Communications: Even if you opt out of marketing, we may still send transactional or account-related messages.

3. Targeted Advertising & Data Sales Opt-Out​​

To limit tracking and personalized ads, you can:

Global Privacy Control (GPC)

Enable GPC in supported browsers/extensions to signal your opt-out preference.

Industry Opt-Out Tools​​

U.S.:​​

*NAI:http://optout.networkadvertising.org

*DAA:http://optout.aboutads.info

Canada:DAC opt-out

Europe:EDAA opt-out

Device-Specific Controls​​

Cookies:Adjust browser settings to block or delete cookies (may affect site functionality).

Mobile Ads:Reset or limit advertising IDs in iOS/Android settings.

Email Tracking: Disable image loading in email clients to prevent web beacon tracking.

Note: These settings are device/browser-specificapply them across all devices for full coverage.

4. Additional Tracking Controls

Do Not Track (DNT)​​

Our services do not respond to DNT signals due to lack of standardization. Use GPC or cookie controls instead.

Data Sales Opt-Out​​

Under some laws (e.g., California), sharing data with ad partners may be considered a "sale." To opt out:

*Visit our "Do Not Sell or Share My Personal Information" section

*Enable GPC​​

*Email developer@icongamesg.com

9.UK, EEA and Swiss Data Protection Rights

If your personal information processing falls under UK or European Economic Area (EEA) or Swiss data protection law, you have specific rights regarding that data:

You have the right to request access to, rectification, or erasure of your personal information.

If any automated processing of personal information is based on your consent or a contract with you, you have the right to transfer or receive a copy of the personal information in a usable and portable format.

You can withdraw consent for future processing of personal information based on your consent at any time using the contact details provided under the "Contact Us" heading below. Withdrawal of consent will not affect the lawfulness of any processing conducted prior to your withdrawal, nor processing conducted based on lawful processing grounds other than consent.

You have the right to object to or obtain a restriction of the processing of personal information under certain circumstances.

You can opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the "unsubscribe" or "opt-out" link in the marketing emails we send you. To opt-out of other forms of marketing (such as postal marketing or telemarketing), please contact us using the contact details provided under the "Contact Us" heading. Opting out of marketing communications does not affect non-promotional emails, such as emails about your account or ongoing business relations.

You have the right to lodge a complaint with a supervisory authority regarding our collection and use of your personal data. For more information, please contact your local supervisory authority. Contact details for supervisory authorities in Europe are available here and for the UK here. Certain supervisory authorities may require you to exhaust our internal complaints process before considering your complaint.

For residents of France, you can provide specific instructions regarding the use of your personal information after your death.

To make such requests or contact our Data Protection Officer, please reach out to us at developer@icongamesg.com.

We address all requests we receive from individuals wishing to exercise their data protection rights in compliance with applicable data protection laws.

10.California Privacy Rights

If you are a California resident and the processing of your personal information falls under the California Consumer Privacy Act ("CCPA"), you possess the following rights:

1. Right to Notice​​
You are entitled to receive clear information about:

The categories of personal and sensitive personal information we collect

The purposes for collecting and using this information

Whether this information is sold or shared

Our data retention practices

This information is comprehensively detailed throughout this Privacy Policy.

2. Right to Know and Access​​
You may request:

The specific pieces of personal information we have collected about you

Additional details about our data collection, usage, disclosure, and sales practices

Submit such requests by emailing developer@icongamesg.com.

3. Right to Deletion​​
You may request deletion of your personal information, subject to certain legal exceptions. Submit deletion requests to developer@icongamesg.com.

4. Right to Opt-Out of Sales/Sharing​​
You have the right to opt-out of the "sale" or "sharing" of your personal information as broadly defined by CCPA. To exercise this right:

Use the Global Privacy Control feature

Email developer@icongamesg.com

Note: We do not knowingly sell personal information of minors under 16.

5. Right to Limit Sensitive Information Use​​
You may restrict our use of sensitive personal information beyond what is necessary to:

Provide requested services

Comply with legal obligations

Other permitted uses under law

6. Authorized Agents​​
You may designate an authorized agent to submit CCPA requests on your behalf. We will:

Require proof of authorization

Potentially verify your identity directly

7. Verification Process​​
To process certain requests, we may need to:

Confirm requests come from the email associated with your account

Request additional verification information

8. Non-Discrimination​​
We will not discriminate against you for exercising your CCPA rights.

Additional California Provisions:​​
California residents may request:

*Whether we disclosed personal information to third parties for direct marketing purposes in the past year

The categories of information disclosed

Submit one such request annually to developer@icongamesg.com.​​
California residents under 18 may request removal of content they publicly posted. Email requests to developer@icongamesg.com.

Note:

Removal is not guaranteed

Certain exceptions may apply under law

For all California privacy inquiries, please contact us at developer@icongamesg.com.

11.Data Retention Practices

We retain personal information only for as long as necessary to:

(1)Fulfill the purposes for which it was collected

(2)Provide requested services and complete transactions

(3)Comply with legal and regulatory requirements

(4)Resolve disputes and enforce agreements

(5)Support legitimate business operations

The specific retention period varies depending on multiple factors, including:

(1)User expectations and consent provisions

(2)Sensitivity of the data collected

(3)Availability of automated data deletion mechanisms

(4)Our legal and contractual obligations

Retention Period Details:​​
The exact duration we retain different categories of personal information is determined by carefully balancing these factors while ensuring compliance with applicable data protection laws.

For specific information about retention periods applicable to particular data types, please contact us using the information provided in the "Contact Us" section of this policy.

 

12.Data Storage and Transfer Practices

The personal information we collect may be stored and processed in:

Your country/region of residence

Other global locations where we or our service providers operate

We select storage locations based on operational efficiency while maintaining strict adherence to this Privacy Policy's protection standards.

European Data Transfers:​
When transferring EU/UK personal data to non-adequate jurisdictions, we implement one of the following safeguards:

Adequacy Decisions: Relying on EU Commission adequacy rulings or UK data bridges

Standard Contractual Clauses: Implementing:

EU SCCs (June 2021 version);

UK Addendum for UK-originating transfers;

Redacted copies of these contractual safeguards are available upon request.

 

13.Information Security Measures

We employ industry-standard protections including:

(1)Encryption technologies

(2)Access controls

(3)Regular security audits

While we implement robust security protocols, no system can guarantee 100% protection against all threats.

User Security Responsibilities:​​
We recommend you:

(1)Create strong, unique passwords

(2)Never share login credentials

(3)Use different passwords across services

(4)Secure your devices with passcodes

 

14.Policy Updates and Modifications

This Privacy Policy may be periodically updated. We will:

(1)Clearly display the effective date (at policy header)

(2)Provide prominent notice for material changes

(3)Obtain consent when legally required

We encourage regular review of this policy when using our Services.

 

15. Contact Information

For privacy-related inquiries or to contact our Data Protection Officer:

Email: developer@icongamesg.com

Include "Privacy Request" in subject line